Simbie AI is proud to announce the launch of Bookface, a revolutionary new product that establishes a dedicated AI healthcare admin layer for SMB (Small and Medium Business) medical practices. This launch marks a significant step in Simbie AI’s mission to combat the administrative crisis threatening independent and community-based medicine [1].
The Challenge: A System Built for Hospitals, Not Practices
The healthcare technology landscape has long been dominated by solutions designed for large enterprise and hospital systems. As Simbie AI’s CEO and Co-founder, Dr. Natalia Neha Khosla, notes, the current EHR and workflow systems are not built for the unique needs of independent practices [1].
“During my days in consolidated health systems, I saw the turning physicians into high throughput, while the clinical and operational decisions of CEOs are docs. This created a massive dissatisfaction – for physicians, for staff, and for their health system.” [1]
SMB medical practices use their EHRs differently, often relying on multiple processes for a single function. This complexity, combined with the administrative burden, has threatened the financial viability of community-based medicine [1].
Bookface: The Dedicated AI Healthcare Admin Layer for SMB
Bookface is Simbie AI’s answer to this systemic problem. It is a world-class product focused specifically on the needs of independent practices, providing a crucial administrative layer that sits above existing systems.
What Bookface Does:
- Simplifies Complexity: Unlike enterprise solutions, Bookface is designed to meet SMB practices where they are, without requiring deep embedding into complex EHR APIs [1].
- Restores Financial Viability: By automating administrative tasks, Bookface helps independent practices grow their revenue and reduce overhead, ensuring they can compete with larger systems [1].
- Empowers Independent Medicine: The launch is a commitment to building a balance of independent and health system medicine—the sign of a healthy medical ecosystem [1].
The Future of Independent Medicine
The launch of Bookface is more than just a product release; it is a statement about the future of healthcare. Simbie AI believes that community-based medicine, which is often the most accessible and personalized form of care, must be protected.
By providing a dedicated AI healthcare admin layer for SMB, Simbie AI is enabling independent physicians to thrive. This allows them to focus on patient care, while Bookface handles the administrative complexity that has long drained their time and resources. See Simbie in Action